Search Engine Marketing ( SEM )
Search Engine Marketing ( SEM )
This is the one of the Paid Search Engine Advertising under Digital Marketing Services which needs minimum Daily budget of Rs.1000 based on Cost per Click of the Ad on Search engine for a particular Keywords. eg ” Caterers in Chennai ” “Travels in Chennai” ,
Our SEM Services
In Serach Engines Google Search Engine used mostly and Bing is also used by 30% -40% of user in USA .
Search Campaign Ads
It is paid ads used by when user search for particular keywords it shows results pages as " AD " & display our information of Text ads with some Extension of ads like location , call etc.,
Display Campaign Ads
It is different placement google ads published in other third party or partner network sites as Image or Text with image ad type which is mostly used for brand awareness or re-targeting users
Shopping Campaign Ads
It is another type & Placement Google ads campaign for your product listing showcase to increase your store visit or purchased more from your nearby online store .
Video Campaign Ads
It is one of the powerful Google ads platform to show your compelling story video ads on YouTube & other google partner network website , Generally Video generate more traffic, engagement & used for branding Awareness or re-targeting users
App Campaign Ads
It is Mobile App Campaign to increase your app downloads , purchase and engagement of app in multichannel like Search , Display , YouTube, Play Store etc.,
Local Campaign Ads
It is help you to bring customers to your physical stores and it is also multi channel marketing like ads display will be in Search, Display, YouTube, Maps etc. promote your store events & local offer promotions.
Smart Campaign Ads
It is a complete automated Campaign ads type it will choose your types of ads & location , target audience , bidding & More , if you are new to google campaign then start smart campaign type for just entering business information, add money, set budget & Time . The rest of things google will automate your campaign for more success.
Re-Targeting Campaign Ads
It is re-targeting user campaign for existing and new customers mostly Display & Videos Ads can be used for re-targeting customers for more engagement . it will increase your website traffic / store visits / leads / sales.
Frequently Asked Questions
Paid advertising in Search engine is inbound marketing which gives instant traffic / leads / sales generation without any delay like SEO
Obviously increase your website traffic in one of the best paid methods which in turn generate quality leads & sales to your business with more Conversion rate & ROI under your budget control , you can start & Pause the campaign at any time
The pricing is basically depends upon no of campaign / hrs used to campaign management for your Monthly SEM Activities . Generally monthly Campaign Management Charges may vary like from minimum Rs.6000 to Maximum of 20% of Ad Spend
Actually from day 1 itself we can generate results after trail periods. It will take minimum 1 – 3 months Contract to maximum 3- 6 months contract to better optimize your campaign Results & to give best ROI in the industry with reasonable daily / monthly budgets.
Yes, you need to give ads continuously without stopping suppose if you want to get business from google Search engine in paid ads consistently. But be sure to ensure your ROAS like monthly / quarterly / half- Yearly / Yearly.
Our General SEM Process
STEP I - Website / Landing Page Audit
Our Expert Digital Marketer will Understand the Client Business Background & Goals / Objects & Audit Client Website / Landing page First to Optimize it before Starting the Campaign
STEP II - Keywords Research & Planning
Create a SEM Plan through our SEM Strategy to Reach client business goals, by effectively research the keywords list which will work for your business and See the competitions , Cost of bidding , Search Volumes etc.,
STEP III - Competitors Analysis
We are analyzing your business SEM competitors for targeting the same keywords in search Campaigns, Ad Groups, Ads , Extensions, budget, location, bidding and analyse their strategy & other factors etc.,
STEP IV- Keywords for Client Approval
Get Approval from Client / Review with client for fine tuning of SEM Strategy / budget Plan based on cost per click of chosen keywords and Get Approved.
STEP V - New Campaign Setup's
In Google Ads / Bing Ads Network the right multiple campaign setup will be chosen for the clients based on goals / budget / keywords / Ads / Ad groups / extension etc. Re-targeting Campaign also setup & run by simultaneously for better optimizing your campaign
STEP VI - Monitor Campaign & Tracking
We are Continuously Monitor & Tracking your campaign results for better optimizing the results like control over timing, bidding, location, keywords , ad groups / ads / negative keywords list etc.,
STEP VII - Campaign Optimization
we are Optimizing the campaign results over period of time like budget controlling and maximize results and ROI . Leads and sales campaign should be most frequently used campaigns .
STEP VII - Reporting & Feedback
SEM Daily / Weekly / Monthly SEM Activity & Traffic, Leads / Sales, consumer behavior, Audience, Demographic , Report will be Given to Every Client for monthly based on their contract period . Results Guaranteed time may vary depends upon industry and their business competitions.