E-mail Marketing & Automations
E-mail Marketing & Automation
Email Marketing Automation is not simply sending the emails, But Automate the sending of your Emails to your customers based on activity, behavior, Email Journey, Schedule, a Trigger etc., There are so many email marketing automation platform tools are available in the market Where you can choose based on your Goals and budget. This is mainly used for nurture the leads into sales . Email Marketing Automation will do the Re- Engagement which is most important to upsell or cross-sell your products / Services , it will help to build your Email List / Organize your List / Segment Your List / Sanitize your List which will lower your Reputation of poor deliverability. A Success of Email Marketing automation is, When you will get more open rate & Click through Rate which will lead to get more conversions & ROI.
Types of Email Marketing
We will build strong Email List Presence for your business by verifying subscribers list by tools like Imail Verifier, Kickbox, NeverBounce, BriteVerify and also we will send drip emails Sequence to your Customers / Subscribers from their journey of Subscribers to sales of Loyalty customers
Welcome Emails
Welcome Emails is a first Step to give more introduction emails by Warm Welcome Greetings & Offers a Free Gifts after a customers Subscribe or purchase of your Products from your website / Store .
Promotional Campaigns
After Customers Email journey Start with welcome emails to showcase your products & Services to your Customers regularly by Grab their attention to give Offers / Discounts / Coupon Codes etc.,
Seasonal Campaigns
This is Special & Occasional Emails Campaigns likes Celebrate the festive seasons like Christmas / Diwali / Valentines day / Holiday etc., It will increase Customers Attentions by this Seasons.
Triggered Emails
This is an emails series after your customers acitivity like open / not open / link click / not link click in your promotional / seasonal Campaigns based on that emails will be sent automatically till you reach by desired goals of your business
Post Purchase Drip Emails
It is one of its kind of savvy email marketing like regular Automated followup mails after purchasing products send to them for use of products / do's & Don's / Tips / Maintenance of products etc., Here is opportunity to get up sell or cross sell your products .
Connect - Via - Socials
This is the crosses channel from email into social media and again back from social media to emails. This is an email campaigns for getting more engagement of your Post / videos in social media like Facebook / Instagram / YouTube / Linkedin / Twitter / Pinterest etc.,
The Newsletters
This is not a email campaign like compelling sales intention, but we want to build some Communication between your brand and email list . This is generally very informative / educative / entertaining with your products updates and build brand loyalty which will grow your audience list
Cart Abandonment & Re-Engagement
This is Campaign like People come to your E-com Website by adding the products and leave them immediately without buying we can send special offer & gentle remainder mails to them . Re- Engagement is to target not opened your emails for particular period and bring this subscribers back to fold or cleanse your list
Frequently Asked Questions
We are having a special team for Email Marketing Automation who is going to understand your business goals and Requirement & Expert Team will do for building Strategy to Grow your Audience Email List , Segmentation, Organizing, Sanitizing , Re-purposing Killer Email Ads Copy, Choosing Right Email Campaigns mix & Scheduling at right times, Re-Engagement , Building Effective Drip Emails Sequence , Workflow for your E-commerce Retail business and Ensure Every Subscribers / Leads into sales & ROI
This main objective of Email Marketing is building long lasting relationship between subscribers and your brand . By the way You can increase your Sales , do Up Sells & Cross sells by Drip Email Campaigns , RE-engagement Campaigns will bring Customers Retention & Loyalty. Every subscribers in email List is having an opportunity to make into sales and Ensure ROI . In Email Marketing Every 1 USD you Spend will get 44 USD as Return on Ad Spends (ROAS )
The Pricing is depends on Customer Choice of Email Marketing Tools and building Strategy of Workflow , Creative Email Copy / Templates & Content – Copyrighting . There are various Email Marketing Automation Tools are available based on no of Contacts, No of Email Lists / Segmentation, No of Work Flows / Automation . Price Ranges of Tools is minimum Rs. 2500 / Month and Agency Campaign Managements charges is applicable which includes strategy workflows, Creative email sales copy , Copyrighting, Reporting etc.,
Email Marketing Campaign Automation timeline is Depends on clients business requirement of Drip / Promotional/ Educational / Seasonal / Social Audience Grow / Cart Abandonment & Re- Engagement No of Campaigns & Workflows , But Normal Weekly & Monthly Report’s will be sent to clients . But Some times Daily report is also must sites like e-commerce retail .
Yes, you need to do Email Marketing Automation continuously without stopping suppose if you want to get business from email marketing consistently. But be sure to ensure your ROAS for Email Marketing for every Rs.1 you spend what will be your return like monthly / quarterly / half- Yearly / Yearly.
Our E-Mail Marketing Process
STEP I - Choose Email Marketing Tools
Our Expert Email Marketer will Understand the Client Business Background & Goals / Objects & Audit Client Website / Landing page First to lead Capturing form like newsletters Subscribers / Contacts / Get Quotes / Feedback/ Chat bots / Live chat / Downloads/ Orders / to build new list / Past Contact Database to verify / send back to get Opt-in again suppose if needed , Based on that only We Suggest the right Email Marketing tools
STEP II - Clean & Building Databases
Create a Email marketing Strategy Plan through our Email Marketing Strategy to Reach client business goals, by effectively building list / segmentation / organizing / sanitizing list from your website / forms / Apps / E-stores / various omni channel ads which will work for your business and clean unwanted databases
STEP III - Get Poeple to Opt-in
We are analyzing your Optin pages for optimization to get more Opt-in rate , building new Optin Landing pages , and Check previous Contacts Which will Get People to Optin again / if already Optined will be segmented properly which is going to to start email series campaign based on your business workflow.
STEP IV- Campaigns & Workflows Approval
Get Approval from Client for Email Marketing Tools Selection / No of Campaigns Scheduling /No of work flows Designed for your business / Review with client for fine tuning of Workflow & Campaigns Strategy / budget Plan based on tools and Campaign Management Charges and Get Approved.
STEP V - New Email Campaign Setup's
We are setup Email Comapigns in your email tools after Segment your list & running up Campaigns as per Workflow & Strategy for your business. Eg., 1. workflow 1 Subscribers welcome 2. Products / Services Showcase 3. Free Offer / Tripwire Products/ Services 4. Behavioral Triggered mails 5. Seasonal offers 6. Post purchase Drip Campaigns for up sells & Cross sells & Cart Abandonment Drip Campaigns 7 . Re-Engagement Campaigns for retaining customers setup will be done
STEP VI - Tracking & Monitoring Campaign
We are Continuously Monitor & Tracking your campaign results for better optimizing the results like control over Optin rate , Consistent building new Email list , Tracking & Monitor all the followup promotional & Drip campaigns open rate , click-through-rate, unsubscribe list, Bounce rate , website Traffic ,Sales & Conversion , etc.,
STEP VII - Campaign CRO Optimization
we are Optimizing the campaign results over period of time like A/B testing of Emails Campaigns , Sales Copy , Design, Captions, to maximize results and ROI . Leads nurturing into sales campaign should be most frequently used Drip campaigns, Optimizing Landing page for getting more optin rate .
STEP VII - Reporting & Feedback
Email Marketing Daily / Weekly / Monthly Activity & Traffic, Leads / Sales, consumer behavior, Audience, Demographic , Report will be Given to Every Client for monthly based on their contract period . Results Guaranteed time may vary depends upon industry and their business competitions.